Our focus on professional ethics also encompasses human rights protection in the H&P’s key areas of influence: employee rights and freedom from discrimination, freedom of expression and media freedom, and children rights, as identified in 2011. In all these areas we marked the highest respect for human rights and also promoted the protection of human rights in the domains of our influence. Besides, for years we have provided pro-bono support to “Brave telephone” center, a helpline for children and parents in distress, the leading helpline in Croatia providing assistance to children whose human rights are endangered and parents who need advice.
Since fake news are gaining considerable attention due to their influence on democratic processes and PR/media professions alike, at the end of the year we organized a training in human rights focusing on fake news awareness and ways of management. The course was performed online and is a content powered by UNESCO with modules on why trust matters, how to think critically about digital technology and social platforms as channels of the information disorder, how to fight back against disinformation and misinformation through media and information literacy, fact-checking 101 and social media verification and combatting online abuse. Our goal for 2019 is to continue trainings in areas related to disinformation and false news, as well as deep fake videos.